Doing away with cookie-cutter type events is getting more popular, but many are often faced with the challenge of how to go “ala-carte” and be more actively involved in more aspects of planning an event – or more specifically, the event’s entertainment portion (because that’s what we specialise in).
If you haven’t already noticed, nearly all of Vocalise’s social media, printed materials, and marketing campaigns feature a portion on our expertise in customising events – big and small – for all our clients. It is something our company prides ourselves on because we believe it adds a unique personal touch and aids in bringing even more value to each event.
With more enquiries coming in surrounding the topic of customisation, the question we get asked most frequently from the get-go is this:
“How does customisation (with Vocalise) work?”
Today, we shall look back to our recently concluded gig for the iconic cognac house, Hennessey, and hopefully answer your questions on how the Vocalise customisation process works.
As with all our clients, planning (which begins as early as a possible) is most essential. This enables all the relevant details to be laid on the table so that both the clients and Vocalise fully understand the needs of the event’s entertainment aspect.
Hennessey’s event was no different. Held in the intimate interiors of Madison Rooms, we brought together Joy and DJ Kaye for this gig to provide unique visual and audio experience.
Joy, as you might have seen in some of our previous entries, is our gorgeous violinist who plays on both electric and classical violins – mostly as a soloist.
Whereas DJ Kaye works his magic from the booth. The challenge? Have our violinist perform with our DJ – combining a more traditional soundscape with one from the contemporary world.
Planning
To combine the two worlds while retaining relevance to the event’s guests, we went through multiple rounds of conversing with our clients to find out what they had envisioned. Every client perceives music differently, so every care was taken to find which songs they liked or did not like as much and whether the ambience set by the music was still in line with the event’s overall theme and demographics.
We finally decided to put together pieces that the guests would find familiar and also worked well on the violin while still being able to be mixed with that added element present with a DJ’s performance.
Demo
Following the crafting of the customised music, Joy and Kaye worked on producing a short demo as a peek into what could be expected on the actual day. It is difficult to truly convey sound through words alone, and so this short-clip served as an added bit of assurance for both the client and Vocalise to confirm that all was in line with the upcoming gig.
Have a listen!
Going Live
With that, we proceeded to showcase our new project with the guests of Hennessy. Not before our sound check of course. Just to make sure that everything was perfectly in place.
It might seem straightforward, but every bit from start to finish was a meticulous process that could not have been accomplished without the expertise of our DJ and violinist, as well as the time and efforts taken to put together the performances – be it for a short demo or during the actual event itself.
And there you go! An inside scoop into how one of our many customisation requests goes. That being said, every event varies greatly, and every request will also differ. If you’ve got an event you’d like customised entertainment for, let us know! We love trying out new stuff and adding it to our collection of customised projects. The next “process post” could just be about how your event came to life!